The thumb rule is that bigger Adsense ad units work better. A wide skyscraper is better than a thin skyscraper, a large rectangle is better than a medium one and so on. Try putting a large rectangle just at the bottom of your blog post. Read more about this on Adsense Optimization I. | |
It is important to place the ads near the content. Ads placed far away usually have lower CTR (Click through rate) simply because your blog visitors will not notice these ads. Watch this video and then see the heat map below for some recommended ad placements. Read more about this point on Adsense Optimization III. |
It is usually found that ads on a 'uncluttered' and clean blog work much better than those on a highly cluttered one. Also choose ad colours which complement the layout of your site. Dont try too hard to attract the attention of your visitors by using gaudy colors. Read more about this on Adsense Optimization II. |
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