Make Money blogging using Google Ads - Adsense Optimization part1

Displaying Google Ads on your blog is perhaps the best way of earning income from your blog, especially when you are a new blogger. It is for this reason that you should never ever mess up with Google Adsense TOC because a blogger who is banned by Google from the Adsense program is banned forever. Now lets talk about Adsense Optimization - how to find the best configuration of Google Ad formats, color patterns and ad placements in order to maximize your bloggging money.

It is the experience of several bloggers (including me) that tweeking the position, type and format of your Adsense ads and finding the right combination can virtually double or triple the money you make from adsense. There are three questions that need to be addressed:

1. Which ad formats to use for maximizing income?
2. Where to place Google Adsense Ads?
3. How to test the performance of your Google Adsense ad units?

The answer to the third question is easy - Adsense Custom Channels. I strongly recommend you start using Custom Channels right away, because without them it is not possible to fine tune your ad placement and formats to optimize your blogging money.

There is no magical answer to the first two question that suits all. For example: on some blogs Leaderboards work well, on my it does not. However the most common ad formats are 300x250 medium rectangle, 336x280 large rectangle, 160x600 wide skyscraper and 728x90 leaderboard. You must find out what works well on your blog and it may take a month or so to find the most efficient combination. Here are some Adsense videos from Inside Adsense which explain some of the basics of Adsense Optimization. If you haven't already, watch all three of these videos.