learn Basics of SEO techniques and Page Rank

Basics of SEO techniques and Page Rank
SEO techniques or Search Engine Optimization techniques are those which you can use to improve your search engine rankings. Even improving your ranking for a particular keyword or querry from say position 8 to position 1 can literally triple the traffic to your website or blog. Thus SEO is extremeley important. Before understanding the basics of SEO, you have to understand how search engines work. Well, the exact criterion and formula is a secret, but roughly, search engines like Google decide the ranking of a particular page based on the following three criterion.

1. What other websites think about your site – this takes into account other pages which link to your page, the quality of those pages, the anchor text used to link to your page and all that jazz. This can be summarized in just one number – your page rank. Getting more pages from other domains to point towards your page can increase your page rank.
2. What the Search Engine Robots or Crawlers think about your site – this takes into account the keywords appearing in your page, the keyword density and the relevance of the appearing keywords with the search query.
3. What your site visitors think about your page – this takes into account the visitor behavior for example how often do visitors press the back button on their browser immediately after visiting your site. If most visitors to your site find that it is not useful at a first glance they will press the back button and submit query to the search engine again. This, eventually will damage your search engine ranking.

SEO TIP 1: Participate in blog carnivals, submit your articles to free-article-submission sites like Bestcashcow.com, or best way would be to write your own 200 to 300 page relevant articles on sites like Hubpages and yourself link to your articles on your blog. One or two links per article on Hubpages pointing towards your blog is allowed. Don't be too fussy about page rank though. It is clear that nowadays page rank has less and less to do with search engine ranking.

The following is an interesting video about page rank.

SEO TIP 2: Having the right keywords and keyword density can improve your chances of search engine ranking, but dont take this too literally. Believe me there are several examples of web pages which have rank one but repeat the main keyword only twice or thrice in their page. In any case, if you overdo it and repeat a keyword too many times, Google or other search engines may consider it as a spam. Keywords are important. Learn to use them naturally and throughout your blog post, without overdoing it.

SEO TIP 3: Visitor behavior is the most important thing that will determine your search engine ranking in the long run. It is important that you try to keep your visitors on your blog for as long as you can by providing information they need, other external useful links, etc. Keep your blog clean and tidy so that visitors are not repelled instantly by watching the enormous amount of irrelevant content and links on a page. Write articles for human beings first, search engines later. More about this in 'The art of writing an article'.

SEO TIP 4: Develop the habit of putting internal links (at least two or three links to your own previous articles on related topic). Internal links and the content of those pages has role to play in Search Engine ranking.

SEO TIP 5: Try to include relevant (not junk) images and videos if possible. Also whenever you include an image describe it using a short keyword or phrase in the ALT tab of the image.